The Technology Industry Association of California (TechCA) has selected Rebecca Friedman, Founder of Koru Strategies, to lead the association’s annual conference and virtual events program.

Most recently, Friedman was Media Services Communication Director for the Los Angeles County Internal Services Department where she served as a strategic advisor to the department’s leadership team, working on countywide innovation initiatives.  

Friedman has more than a decade of experience working in the government technology field, including serving as National Director for e.Republic, Inc., an events, media and research company.    She also served as a Senior Consultant for Deloitte where she provided business preparation, training, communication, and change management services to clients on public sector technology implementation projects. 

TechCA launched in December 2019 as California’s first capital-based association that represents the state’s technology industry in interactions with state and local government.  The new organization will bring together industry and government officials in person and online to collaborate and foster innovation across state, county, and municipal agencies.   

The new organization held its first Procurement Committee meeting last week.